Our creation isn’t for everyone. Even if we don’t know exactly who our audiences are. Yet.
The audience we serve is the overlap between the two considerations: the people we desire to serve and those who actually resonate with our creations.
Having a point of view matters. But learning to see who resonates further informs our point of view. When we find the balance between leading and following the feedback, we build a loop that moves towards deeper traction.
It takes courage to take a stand and humility to observe people who resonate with us.
