Growing up with two military officers as parents, my family culture valued generosity, personal sacrifice for the whole and an awareness of how our choices affect future generations. An emphasis on practicality and responsibility propelled me into a “successful” career in sales. However, over time, I slid into exhaustion and burnout. In 2010, I finally broke away from my lucrative but highly stressful sales job (a familiar story, right?) Not only was I physically sick, but I had lost clarity, enthusiasm and purpose. What was the definition of success that I had been pursuing all those years? What exactly did I live for?
I buried myself in the busy mom’s life while trying to answer those questions. Next, I embarked on a career as a Brand Strategist and began working with numerous organizations and companies, each with unique goals and challenges. To better serve them, I began taking courses with acclaimed marketing expert and bestselling author Seth Godin. Through his books and workshops, I discovered not only remarkable business insights, but also an inspiring community of people who care about each other’s wellbeing, want to serve the world and stay focused on creating a positive impact.
The nurturing culture fostered within this community inspired me. Through it, I found friendship and partnership as we reached our business goals together.
From their generous and candid feedback, I re-discovered my purpose: helping people build brands and communities that achieve positive change in the world. In this role, I help shape brand and group cultures based on trust, collaboration and a sense of belonging.