If you know what I know, would that change anything?

What is brand? Why do you need one? Read on.

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To build a community that's attractive to the others, you need to think about community differently. Read on.

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The inherited narrative that the PTA care about all children and families, though with the good intention, is a flawed theory from the way it is set up and needs to be corrected with our current understanding on community. Without an intentional alignment with the non- member parents in the same school community, the PTA is the divide. Read on.

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