There are at least two kinds of businesses. One cares about meeting people’s needs, going above and beyond, while the other insists on satisfying what they want and doing the minimum for customers.
Being remarkable is hard because we put ourselves on the hook and commit to relentlessly improving.
If we care about others rather than ourselves, being remarkable is a noble goal to aim for and achieve. But when we only focus on what we get, being remarkable is a crazy thought and sounds like a fool.
Which one of these do you belong to?
