This is one of the questions we ask our clients during the initial brand strategy interview to understand people and their work.
There is a reason for doing what we do as a business owner. For some of us, we run a business because that’s the only thing we know how to do. For some of us, it's because of a need in the marketplace. And for some of us, it’s because we have found our true calling…
For some, the current work and the dream are the same. For others, not so much.
The answer might be helpful to understand the relationship between the two, and indicate our readiness in creating a worthwhile brand.
