Every business owner wants to build something remarkable.
One of the main challenges for small businesses is the struggle between what they want to do and who their company is for, but more importantly, whose shoes they choose to stand in.
It’s natural for business owners and the team to insist on doing what they want, the way they go about it, and how everything should work out, in their eyes. But all along, all of these have little to do with the people whom they said they set out to serve.
Remarkable business is never about self-obsession, but the people they set out to serve.
It’s easy to believe that what we think will work will lead to a great outcome. But that's rarely true. Instead, it's the customer’s experience that ultimately determines whether it’s worth their while to tell others about us.
