For coaches, brand marketers, and other service providers, selling our services can be difficult if people have never experienced them before, truly understand what they are like, or what they would miss if not getting on board.
How to help people understand the change that they need ahead of time?
Upon observing purchasing behaviors, creating connecting moments is key for service providers.
These moments indicate that our potential customers connect with the language we use to describe our services and the ideas that inspired us for the creation. This generates a sense of assurance or even enthusiasm in people as they imagine the possibilities of what could happen if they choose to work with us. The change that we facilitate opens doors and paves the way for a better future.
When people are confident about themselves and the path ahead, they're more likely to join us in creating it.
