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the story we tell

If you can learn a skill from watching a YouTube video, it makes little sense to spend hundreds of dollars to do it another way.  

A class is to help people learn a skill. But paying someone to teach you the skills that you can learn at a much cheaper rate, the skill itself probably isn’t the goal.

People can drink coffee at home, but many prefer to get it from places like Starbucks or local cafes. The story we tell ourselves about our coffee choice is part of our identity.

A remarkable class may sound like it's about the class, but what it really says is the kind of person the tellers aspire to be.

Check out my upcoming podcast!
The "Duct Tape Rocket Ship" Podcast thumbnail.