It’s easy to forget the North Star when there are too many tasks to take on, too distracted to prioritize, or too overwhelmed by all the changes around us.
The promise we made to our customers – the people we seek to serve is an uncompromisable and unwavering commitment. We put a flag that says this is what we want to do, and everything we evaluate, decide on, and stick to serves this promise.
Problem-solving strategies, thinking outside the box, and imagining possibilities are here to serve the promise, not the other way around.
Suppose a challenge or problem easily leads us to compromise the promise. It isn't much of a promise to begin with, but a hustle—chasing every opportunity by saying yes to everything for everyone.
