The problem we think we have and the problem we actually have are often two different things.
For example, a struggling business may find it difficult to get enough customers through the door.
Many people see this as a marketing problem, thinking the solution is to promote their products and services more aggressively, even hustling to get people's attention.
But the real issue is a value problem: failing to offer services or products that exceed customer expectations. As a result, nobody talks about you (the opposite of being remarkable), and nobody bothers to check you out.
Defining or redefining the real problem is a crucial step of problem solving. Slowing down to investigate and articulate it can save us in the long run.
