It’s precious, especially when we are trying to create something that needs to communicate with the people we seek to serve.
Many clients came to us because their website and campaign messaging is not resonating. It's the internal team's narrative. The internal team’s narratives are helpful in many ways but can be limiting at the same time. It’s like talking about our children in front of the other people. We are passionate loving parents, but with bias for an obvious reason.
To create a brand, a training program or any work that aims to connect, having an outsider perspective with an insider understanding might be exactly what we need.
