Better can be very helpful. One example is to guide how we improve products, services, or daily practices. Because we are familiar with the work, we develop ideas for improving our crafts, skills, and points of view. Better show us the direction to go.
But better isn’t helpful in other situations. For example, when positioning our product or services in the marketplace, saying that the product is better isn’t going to work, especially for people who haven’t experienced it. Similarly, many people believe that being the first in an industry or category is valuable, but it hardly is without other value propositions to support it. Being better alone isn’t going to help others find us.
What kind of better will help you today?
