Seeing the invisible is more important than ever. It reveals what people are looking for, what we value, and how we express our concerns and cope with peer pressure.
Discerning what's the real concern and what's not matters even more. For things that aren't a real concern, people might pay attention at first but move on to the next thing quickly.
We are all distracted, overwhelmed, and fatigued about what's happening now with our own lives and the world around us. Unless something creates value and serves our life purposes, very few people have the interest and energy to spare on stuff that matters less.
The chaos and fast-paced life determine our limited capacity, and that's a given in almost every situation we face. So when we have the chance to get people's attention, make an offer that is worthwhile.
