Stories are effective in communicating messages. Good stories are sticky. They are told over and over.
For any brand that hasn’t embraced storytelling, they should. The story leads people on a journey, but more importantly, to tell a good story, we need to figure out our “why”.
I learned the basics of storytelling from Bernadette Jiwa. She has been running the Story Skills Workshop previously with Akimbo Workshops, and now with her team. You can find out more about her and her workshop here.
Everyone has stories to tell. Be the storyteller you were born to be.
