There is a power in short messages, especially when they are effective, clear, and connecting.
In a world where everyone is constantly distracted, juggling, and deciding where and whom to pay attention to, effective short messages say this:
I see you and understand you.
I want to communicate the point so that you can decide.
The message is crafted in this way to serve you better, not the other way around.
I appreciate your attention.
If a short message works, never use a long one.
