If you need to push your ideas, there is something helpful to know.
Good ideas are sticky.
The reason they are sticky is that they are rooted in connections through observation, learning, and empathy (what it must be like for them).
Good ideas connect people with their struggles. They feel them but often can’t pinpoint the problems.
Good ideas bring clarity and AHA moments once people experience them.
Instead of pushing ideas for acceptance, it pays to invest our time and effort in understanding those we seek to serve and connecting the dots.
