Articulating purpose can be challenging for many people.
The utility of a business, organization, or creativity isn’t hard to see. It involves taking action to satisfy an obvious need. It’s transactional. What’s challenging is the spiritual aspect of our intention.
The purpose that activates satisfies both the utility end of needs and the inspiration needs. And that is how we inspire our team and the people we seek to serve.
How we do one thing is how we do everything.
