Businesses and organizations begin with their promise – the change they aim to create. When people are unaware or unable to articulate their purpose, they often establish a business to fulfill transactional needs.
With more buyers in the market, adding another seller makes sense, as there is enough business to support everyone. We see this frequently at the farmer’s market: another fruit stand, another vegetable stand.
Many of us received some gender narratives during our upbringing, that it was harder for women to find jobs, so we needed to acquire additional skills to support ourselves financially. These skills included learning a musical instrument, sewing, knitting, and dancing, among others. Additionally, we were told that beauty could open more opportunities for us as women.
We were raised to believe that we are less capable and must work harder to maintain our appearance. However, the truth is that, despite differences in physical strength (which are not lesser but simply different), we are just as capable of learning and growing as anyone else.
When we stop viewing ourselves through limiting gender stories and beliefs, we have a chance to become the people we aspire to be.
The best way to brand a business is to begin with the change we seek to make. When the desired change is clear, everything else falls into place beautifully.
