The same service can be offered at different prices, and each price sends a message.
It can say, I am not confident in my offering. Because of that, I am taking this amount of money in exchange.
It can also say, I’m an expert if you want to learn from the best.
It can say, at a mediocre price, you will get a mediocre outcome.
It can also say, the value you get from my service far exceeds the cost. You will remember this experience long after and forget the actual amount you paid.
Price tells a story. It’s not about being cheap or expensive, but which narrative resonates with you the most.
