A medium is a channel or place where we communicate and connect with people ready to engage and receive.
A medium is/are:
Book
YouTube
Classes
Facebook
Podcast
Retail Stores
Netflix
Radio
Audio Book
TV
Video Games
Cards
Gym
…
Despite hating television, Fred Rogers cared enough about people and the message he wanted to share to create his TV show, Mister Rogers' Neighborhood. He used this "fabulous instrument to nurture those who would watch and listen."
When choosing the medium to connect with the people we seek to serve, one way that might help is not to select the one we enjoy. Instead, we choose the medium where our audiences decide to participate and create the content that works.
Then, the question is: where do your audiences show up and engage?
