Great content shares one thing in common: it's true to the core for both the creators and the audiences. Think of a song that you like, you like it because it resonates.
When what the artists tried to communicate aligned with what we wanted, there was a hit. The deeper and broader the alignment reach, the bigger the hit.
The process we use to practice our crafts can also be the process we get closer to that resonation. And what takes us there is through learning: both about ourselves and our audiences.
