The tryout session is where a business meets potential customers. Not sure if this is the right fit? Here is a chance to have a taste of it. People finally muster enough courage to try something they had always wanted. It is a decision-making moment for them, yet you often underestimate it.
Those eager to jump on board have already done so. But the middle and later adaptors need certainty—maybe a lot of it—to commit to the future.
Instead of sending an employee who is still learning themselves, send your best member on the team.
With a window to imagine what it's like to be here, you want to show them the best of you because that's your dream, too.
