There are many ways that we connect with each other.
As service provider, besides the services we offer, we have a choice to lead the people we seek to serve with our values.
Values can be our beliefs about our services, the way we choose to do things and the way we see the world. People like us do things like this, says Seth Godin.
When we notice the reluctance of naming our values, understanding the resistance might be the first step in understanding ourselves.
Connecting with each other through our shared values is proven to work better than simply being tied to a shared goal or need.
What are your values?
