It’s easy to confuse the two, thinking they are the same thing.
Staying on the surface, we can apply general business rules almost in every industry, category, and genre. But that’s how far it goes: on the surface.
Deep inside, industry, category, and genre almost dictate how businesses operate differently. They have to.
Since our goal for the change we seek isn’t just to stay on the surface, but to be remarkable. Digging deeper to understand the differences, nuances, and subtleties is the path worth exploring.
What’s your genre?
