People often struggle to follow through on free advice. This isn't necessarily because the advice isn't true or valuable, but because people don’t have skin in the game. When it’s free, there is little tension or pressure to achieve the desired outcome.
Limited free insights, on the other hand, are a useful tool to attract people’s attention and earn trust.
Just as we don’t rely on free advice, we should offer free services only for specific reasons.
When we are confident in our ability to deliver remarkable outcomes, asking people to pay for our services is a generous act.
