For Beyoncé’s fans, following her concert schedule is helpful to get tickets and plan for the event. They trust the experience enough to only focus on getting the ticket and pick out the day and time.
For Seahawk fans, it’s helpful to know the team game schedule and follow them throughout the season, win or lose. Fans understand what to expect and how this experience makes them feel.
Enrollment is a phase where people are not only onboard, but actively seeking their anticipated experiences with the artist, the league, the organization or the system over and over. They don’t wait. They aren’t hesitant. They know what kind of opportunities they are seeking and act on it when they can.
Enrollment isn’t about the ticket, the line or the convenience, but the anticipation and drive. For some, they get it through the provided experience; while for others, it’s through the conditions that allow them to create their own.
