Customer service is an essential part of the value chain that is built into the business. Good customer service emphasizes a company's values and empathy towards customers, even in the most dire situations. At the same time, bad customer service emphasizes the exact opposite.
The empty promises begin with focusing on maximizing customer satisfaction but ultimately end with denying responsibility when things go wrong. When damages and losses are not addressed by a responsible party, they eventually trickle down to the end customers, where everyone loses.
Poor customer service isn't just about a lack of communication, a bad attitude, and unemphatic resolution, but a high risk to the business.
Choose wisely.
