Our words matter. They are influential in changing things around us.
Good messaging is particularly important in public communication, especially when giving testimony in public comments.
Here is a framework to consider:
1. Make your point clear. It works the best if it's only one or two max.
2. Understand your audience—Sometimes, we assume our audience is one party. And it's crucial to recognize that the real audience might be a larger group than we initially thought. Addressing the correct audience helps people feel seen and valued.
3. Tell a story—stories bring people on a journey. Telling a good story might require extra work to incorporate thoughts and considerations, but it's worth doing.
Public-facing messaging aims to resonate and connect to create changes.
Make it effective.
