Internal misalignment is one of the main reasons businesses end. Misalignment between partners is one kind. Resistance from employees is another.
Misalignment can be as small as a fraction of a decision or as big as disagreeing values and business promises.
Entrepreneurs need to understand and address misalignment within their teams. By recognizing the level and form of disagreements, we lead businesses toward the future we envision.
The kind of failure we can build against is the fraction growing inside out.
