Just like not every entrepreneur understands brand and how it works, not every creative/artist understands creative voice.
Brand is the expansive way to see how each element of the business works – what you can do to make it clear and tie every piece of effort together. You cannot truly "build" a brand like you would build a house; instead, you surface your brand through the work you choose to do.
Like a brand, the creative voice is not a made-up concept but a metaphor for a clear perspective about the creator.
When entrepreneurs overlook the importance of branding, they choose to undermine the very purpose of their journey. Similarly, creatives who are unwilling to discover their succinct voice by taking risks choose to hide instead.
Your creative voice is your brand.
