Instead of selling expensive, long-lasting, fully-assembled furniture, Ikea sells good enough design and self-assemble furniture that costs less. For people who like modern design furniture and don’t mind assembling it themselves, Ikea is a better strategy for furnishing their homes.
Instead of reverberating the “bigger is better” car culture, the Mini team imagined a different driving culture: people volunteered jumper cables, stopped intimidating each other, rode rage and rude gestures, and kept their hands off the horn. For people who believe in driving with kindness and care about fuel efficiency, Mini is a better strategy for commuting.
Instead of focusing only on testing scores and grades, schools like Summit Public Schools that aim to help students fulfill their life goals offer learning and teach children to be lifelong learners. For students and families who believe in skills, connection, and resilience, schools like Summit are a better school strategy.
What strategy do you need to furnish your home, commute, and school?
